Why You Can’t Stick to a Diet (and How to Finally Break Free for Good)

1) The plan you’re following isn’t sustainable.

Let’s get real: fad diets don’t work in the long term. You can only stick to that cookie-cutter, shake-only, or grapefruit-only diet for so long before it becomes unbearable. The “no fat, no carbs, no sugar, no fun” approach? That’s just not sustainable.

Before starting a diet, ask yourself: Can I see myself eating like this five years from now? If your answer is no, the diet you’re considering isn’t built to last.

You need a practical, healthy, and, most importantly, sustainable plan. You can’t expect to stick with something that feels like a punishment. Yet, so many women set themselves up for failure by attempting extreme diets that aren’t realistic.

If the plan you’re following isn’t built for the long haul, you’re doomed to fail.

This is why we create custom nutrition plans that offer flexibility and freedom. Unlike other programs that push restrictive regimens, we build something you can stick to—something that allows you to enjoy your favorite foods while still achieving long-term health results. The goal is to be fit and happy, not fit and miserable.

We’ll also provide you with a doable exercise plan. You don’t need to go overboard at the gym. In fact, 80% of weight loss is due to what we eat. It’s not just about what we eat but also why and how.

2) You haven’t changed your relationship with food.

This one is critical.

Many of us hop from one “food diet” to the next—this month, we’re cutting carbs; next month, it’s all about plant-based; and the month after, we’re trying keto. Sound familiar? It’s something most of us have done.

But here’s the truth: if you change only what you eat without addressing your deeper relationship with food, you’ll never achieve sustainable weight loss.

Changing your relationship with food is about shifting your mindset. It’s about building healthy habits and behaviors that help you lose weight and keep it off for good. Otherwise, it’s just a short-term fix, and once the willpower runs out, we slide right back into old habits.

Willpower alone isn’t sustainable. That’s why people regain weight—they never learn the reasons behind their eating habits or how to change them.

Helping our clients change their relationship with food is a core part of our personalized coaching for women. We focus not just on what you eat but also on why you eat it. Once you understand that, making healthier choices becomes easier and more natural.

Our clients often tell us that sticking with their plan becomes effortless over time, so they lose weight and keep it off.

3) Daily accountability and support are missing.

Let’s be honest: it’s all too easy to make promises to ourselves that we don’t keep. No one else knows, so we rationalize it away. But deep down, we know we’ve let ourselves down. And that feeling? It’s awful.

Without accountability, it’s so much harder to stay on track. We justify skipping workouts or eating that extra slice of cake because no one’s there to hold us accountable.

This is where daily accountability and support make all the difference. Unlike most programs that hand you a plan and send you on your way, we give you something more—a coach who guides you daily. Someone who knows when you’re off track and helps you get back on course, whether it’s a mental hurdle or a tactical challenge, like navigating an upcoming event or a busy work week.

You wouldn’t expect to pass a tough class without a teacher to guide you, right? Weight loss is no different. Daily guidance is key to making progress. Our success rate is so high because we give our clients daily support, clear goals, and personalized advice from an expert who’s been through it all.